In 1937…

…SWH Supply Company was founded in Louisville, Kentucky, and though that in itself was a great event (for us in particular), perhaps the most news worthy event of the year was that of a devastating flood known as The Great Flood of 1937.

SWH Supply Company at the corner of Main & Floyd streets

The Ohio River flood of 1937 surpassed all floods of modern history submerging 70% of Louisville (90% of neighboring Jeffersonville, Indiana) and forcing the evacuation of 175,000 residents with damage, in today’s dollars estimated at over $3,300,000,000.00. That’s a lot of zeros, 3.3 billion dollars worth!

For more pictures and information on The Great Flood of 1937, visit the National Weather Service

Louisville Kentucky January 27, 1937

Other events of era include:

  • Cartoon characters Daffy Duck, Elmer J Fudd & Petunia Pig, debut
  • 1st US social security payment made
  • 1st commercial flight across Pacific, Pan Am
  • Golden Gate Bridge, SF, dedicated
  • Henry Ford initiates 32 hour work week
  • Joe DiMaggio’s 1st grand slammer
  • Detroit Tigers score 36 runs in double header vs. St Louis Browns
  • 1st NFL game in Washington, DC; Redskins beat NY Giants 13-3
  • Hitler informs his military leader of his intentions of going to war
  • 1st congressional session in air-conditioned chambers

How much did things cost in 1937:

  • Average cost of new house $4,100.00
  • Average wages per year $1,780.00
  • Cost of a gallon of gas 10 cents
  • Average cost for house rent $26.00 per month
  • A loaf of bread 9 cents
  • A pound of hamburger meat 12 cents
  • Average price for new car $760.00
  • Toothpaste 35 cents

Wikipedia on 1937